AT&T <br/> ━ <br/>FANS SOCCER CLUB

AT&T: FANS SOCCER CLUB

This is how we soccer: Soccer is celebrated uniquely in the United States, composed of different fandoms. We decided to highlight each specific fandom as a club, from soccer moms to fans with multicultural roots, to fans who are in the game at all hours, to those who celebrate the game in everything…to those who just like wearing jerseys for the fashion.

FILM

CLUBS

I Use Soccer Celebrations IRL: For those who live and breathe soccer, infusing the passion and celebration of the sport into their everyday lives.

My Dad Thinks I Only Root for Mexico: After a lifetime of navigating goals and goles, these fans have formed a hybrid team to pronounce to the world (and their dads) that they root for both.

I Watch the Game No Matter the Time Zone: For those who know that every time is soccer time—and they haven’t a moment to waste.

I Wear the Jersey Just for Style: Sports shmorts, this is the club for the ones who wear jerseys for the vibe and the vibe alone.

The Soccer Moms Who Know More than the Coach: Moms know best—this also applies to sports. Soccer moms know all the plays, ins and outs of the game, and are ready to call the shots.

Credits:

CCO: Abe Garcia
ECD: Benjamin Jara
ACD CW: Juan “Puma” Arboleda
ACD AD: Jazz Cabau
Design Director: Pedro Zuccolini
Art Director: Sonia De Nicolo
Jr. Designer: Nancy Gao
Jr. CW: Marisol Acuna Stadelmann
Director: Georgia Hudson
Agencies: Dieste + BBDO LA